ROI Calculator Campaign Revenue This is the total revenue generated by your campaign $ Gross Profit % This is the gross profit generated by the company (e.g. If you sell a product for $100 and make $45 gross profit, your gross profit percentage is 45%) % Marketing Costs This is the marketing costs for running your campaign $ ROI Calculator: Your Campaign Revenue Full Campaign Revenue Gross Profit This is the profit left once you have taken out all your costs of goods sold Marketing Costs These are the marketing costs for running your campaign ROI on Full Campaign Revenue The return on investment calculated using your Full Campaign Revenue - for every $1 invested, you generated X% of revenue ROI on Gross Profit The return on investment calculated using your Gross Profit - for every $1 invested, you generated X% of profit Net Profit The net profit generated by your campaign (taking out Cost of Goods Sold and Gross Profit levels)